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福建酒盒包装 酒盒包装设计 酒盒包装设计制作首选万彩印务 包装的功能主要有两方面：一是自然功能，即对商品起保护作用；另一是社会功能，即对商品起媒介作用，也就是把商品介绍给消费者，把消费者吸引过来，从而达到扩大销售占领市场的目的。 这两种功能相辅相成。自然功能保护商品处於完好状态，为社会功能的实现提供可能；社会功能把商品尽快地推向消费者手中，使自然功能的实现成为有效。而对於一种商品来说，包装的自然功能和社会功能如何，直接影响到该商品在市场中的竞争力。 综合包装的功能，大致又可细分以下几个方面：保护与盛载功能、储运与促销功能、美化商品和传达信息的功能、环保与卫生的功能、回圈与再生利用的功能等。 Packaging function has two main aspects: First, the natural functions that the protective effect of commodity; another social function, which acts as an intermediary for the commodity, which is the product introduction to consumers, the lure consumers to achieve the purpose of expanding sales dominate the market. These two functions complement each other. Natural features to protect the goods in good condition, may provide for the realization of social function; social function of the product into the hands of consumers as quickly as possible, so to achieve a natural function becomes effective. For a commodity, the packaging of natural and social functions have a direct impact on the commodity in the market competitiveness. Comprehensive package of functionality can be subdivided roughly the following aspects: protection and to contain functions, storage and marketing function, landscaping products and features to convey information, environmental and health functions, loops and recycling functions.
